Dank vs. Cheugy: All the Gen Z Website Design Questions You’re Too Afraid to Ask
The Webster Dictionary defines “dank” as….lol, just kidding. You better head to the Urban Dictionary for this one. Gen Z is rising in economic power and they have seriously strong opinions about...
View ArticleVideo Content Falling Flat? Tips to Turn It Around
Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results. As a form of content...
View ArticleLocation Page Design: Content and Style Tips
No map for your esteemed online visitors? That’s like asking someone to play Where’s Waldo after getting into a car accident. It’s a terrible, terrible idea and they’ll never ever find Waldo even if...
View ArticleWebsite Security Checklist
Cybersecurity is part of your firm’s reputation—and you might be at serious risk of attack. Law firms deal with sensitive data, so it’s extremely important to protect your online presence at every...
View ArticleBest Practices for FAQ Pages
A well-crafted FAQ page can help your firm stand out when attention spans are short and information is abundant. But what questions should you include? FAQ pages are not primarily conversion tools,...
View ArticleWebsite Forms That Drive Conversions
Website forms are often overlooked in the design process, yet they’re key to turning visitors into clients. For lawyers, contact forms are vital tools for growth. In this article, we’ll show you how...
View ArticleAttorney Headshot Dos and Don’ts
Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot? From poses to cropping, there are tons of ways to mess up your headshot. You might...
View ArticleBadges and Credibility
Your website is supposed to help you demonstrate credibility and trustworthiness to potential clients. Badges are like gold star stickers, right? The more the better? Nope, sorry. Badges on your...
View ArticleMigrating Content to Your New Website
Embarking on a website migration can feel like navigating a legal case. The stakes are high, and every decision counts. When transitioning to a new website, one of the critical decisions firms face is...
View Article5 Dead Giveaways That Your Website Is Outdated
Yes, your audience is noticing that outdated copyright year in your footer. While you might order pizza from a website that’s straight out of 2005, you probably wouldn’t trust a lawyer with a site...
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